The morning saw an alltime record with 10

Alexandre Bompard is CEO of Europe 1 a year. Atypical in the radio landscape, this enarque of thirty-seven years is a first balance, for "Les Echos", of his action at the head of the station of the Lagardère Group. Satisfied with the hearing of the morning of Marc-Olivier Fogiel scores, he announced the renewal of the Jean-Pierre Elkabbach interview and the arrival of Guy Carlier on re-entry. He also wants to develop the growth with the digital relay, but also products around some historical emissions as the "Top 50" or "Salvation friends."

Since your arrival a year at the head of Europe 1, hearings rebounded. What have been your recipes

Over the past year, we re-launched Europe 1 by focusing on three axes. The first was to redefine the core business of the station and reaffirm its role as generalist radio, by renewing its grid and its signatures. Besides the strengthening of information, we have developed other pillars editorials, entertainment and sport. The second priority was to reweave links with our listeners. We have for example with our relocation in the region or our emissions of advice and services. Finally, Europe 1 was to become a radio event to the antenna as in sporting and cultural partnerships. These actions have allowed us to progress in the last three waves of measurement of Médiamétrie. The morning saw an all-time record with 10.8 of audience share, more than three million listeners. Finally, a portion of our audience has been renewed and young people have joined us. The market share of 25-49 years of age increased by 25 and target executives increased by 20. We are therefore satisfied with these results, but we also know that we must remain prudent.

What developments do you want to bring to the grid of programs for school

Back to the antenna will be marked by our willingness to go even further in our General positioning. Large signatures of our station decided to continue the adventure. Many others will join. Nagui will present each morning, at 9: 30 a.m., a game show, and Aline Afanoukoé (from Radio Nova, Editor's note), will be a new musical appointment on weekends. The morning received the records are the result of the work of any team in the first rank of which Marc-Olivier Fogiel. Jean-Pierre Elkabbach fully found his place. Therefore, it seems natural to renew his interview, which is an important time in this bracket. The team will be enriched by new signatures, such as Guy Carlier.

The advertising crisis, how do you intend to change the economic model of the radio

This is my major concern today. Now that we have restored a strong identity in Europe 1, we must strengthen its economic model to better prepare its future. Our two major challenges are to develop growth relays and our digital offering. Europe 1 began to diversify its sources of income outside advertising, it represents almost 100 of its turnover. We are now interested in the results of the partnerships that we believe the most. We work as well as a co-producer and co-editor. We also use the strength of some historic brands of Europe 1. Thus, a compilation under the "Top 50" brand will be sold this summer and we will exploit the mark "Salvation friends" at school, through CD, books, DVD... Finally, we develop in the paris online through our partnership with Betclic. Ultimately these other income should be 10-20 of the turnover of Europe 1. In digital, its development will be at the heart of our strategy this year. We will be on several fronts: the terrestrial digital radio, but also the mobile Internet, with the launch of a new site very innovative before the end of this year.

Yet a savings plan of EUR 70 million in the media division has to be decided by the Lagardère Group...

Rigorous management of costs is a priority. But, in parallel, we must invest in future projects to get stronger and faster in this crisis than our competitors. The terrestrial digital radio is an example. This technology will allow us to have a national coverage of our Europe 1 and Europe 1 Sport radios with digital sound quality and the possibility to display on the screen of the associated data. But the transition to digital has a cost, that can be estimated that several million euros. I hope that discussions be opened with the public authorities to help radio to succeed their transition to digital.

Your name is often mentioned to succeed one day the head of Lagardère Active Didier Quillot.

Didier Quillot led its mission in a difficult economic context. Entrusted me the responsibility to lead Europe 1. It is an exciting task which I am fully committed.