With the rise of broadband, the general public appropriates the digital revolution. The iPod replaced the Walkman. American studios produce for the mobile 3 G. Sony and Toshiba compete for future DVD standards. Sony, Nintendo and Microsoft in consoles generation. DTT is necessary, frustrating the prognostications. The video on demand extends, ADSL develops, transforming distribution of pay television networks. With globalization, huge territories open to European content providers. This is the promising and highly competitive context that led to the amalgamation Canal / GST, a moment for all of our audiovisual landscape.
It was time: TF1, Canal group and M6 represent only a small tribe at the international level. Their net income accumulated over the past five years reached 1.3 billion euros and their turnover total 2004 7.6 billion. The British BskyB, with as many subscribers as Canal and GST together, is much more than the two French double. Meanwhile, ABC enjoyed margins almost 12 billion of dollars. Google become the number one in the media, before AOL Time Warner, weighed on the stock exchange late 2005 $ 120 billion, 24 times more than TF1!
In the United Kingdom, Italy, Spain or Germany that there is a satellite bouquet, which prevents or competition with other distributors or the development of a range of thematic channels. The amalgamation Canal / GST is part of this European model of growing competition between cable, satellite, Internet service providers and telephone operators. Can all gain: publishers of strings, which can depreciate their offer on a wider hearing. viewers, who will have all the contents with a single equipment, so ease of choice at a lower price. And designers, who need a dynamic pay-per-view for a creating bold, rooted in our national and European values, especially in fiction.
Such concentration risks In a digital landscape to the uncertain future of the regulatory game to respond without precipitation. What will be the ADSL market in the distribution What share of consumption will increase by the VOD purchase What place will be telephone companies in production With so many uncertainties, the role of the regulator is not a priori map constraints. He just bring flexibility and impartiality which the Act and regulations are less well equipped, and enlightens the market on the limits to players. The order of the competition, 1986 then leaves many pathways to act a posteriori in abuse.
The question of unbundling of the strings on ADSL will be an opportunity for the regulator to implement this fine tuning. A risk potential and circumscribed from the point of view of competition, it may be legitimate to ensure ease of access to other distributors. But this reasoning, applicable in a specific case, cannot be generalized without penalizing the logic to offer bouquets of the nascent group, to finance both the diversity of the thematic channels and expensive content exclusive premium channels, which would reduce as a result the choice of consumers. The telephone groups do not have the same constraint, for which content are a product of appeal to sell other services, and not their core business. One cannot wish the emergence of a great French champion and at the same time to cut the legs at birth.
-Backed markets of hundreds of millions of inhabitants, Newscorp, Viacom, Time Warner, Disney, Google, and other Microsoft hope to take advantage of our quarrels parochialism, to the era of globalization. Our cable is controlled by American capital. American cinema and Anglo-Saxon advertising agencies dominate in Europe. Who and when the Tower The emergence of a great actor of the pay-TV offers a first response: it is time to unite our forces and to give our players the critical size to reconcile economic success and cultural ambition.