The re-entry is conducive to the good resolutions born in the shade of the umbrella or hiking. Swimming pools crowded, elbow-to-elbow in sports halls, canteen plans discussions are sufficient to attest to that. But spent the month of September, difficult to keep the pace.
New entrants now offer assistance to maintain the cap: video games. Thus over a new step in their strategy of conquest of a wider public. Launches move. Put on sale this summer by Ubisoft, "my personal coach: I keep the line" wants to accompany those who decided to lead a healthy and balanced life. Once the profile is established, daily challenges, tips and advice from a nutritionist are on the menu. Designed for the Nintendo DS portable console, the game comes with a pedometer to keep size and connect to the machine to measure physical activity. In November, the French editor declines the formula in a version to quit smoking, with the possibility to choose between different coaches. Sport, health and well-being are in fact one of the lighthouses of development for the video games sector.
Ubisoft has come market "My pause yoga", where 180 proposed postures are directed to enthusiasts as well as for beginners to practice at any time of the day. Whereas, since the spring, Nintendo with the Wii Fit plays virtual guides to remain in the form in his living room. His TV and its console, both feet on a Board equipped with pressure sensors, the player engages in aerobics, stretching and strength training exercises. On the table of scores, the silhouette of her character changes depending on the intensity of the training.
Applications for all
The offer also aims to encourage everyone to engage in new activities. "Cooking lessons", due they also to the Japanese company, which has the wind in its sails, aim first novices little uncomfortable before their pans. Photos and video support, every step is carefully peeled. The scroll on the game console, posed for the occasion on the work plan, can be ordered from the voice. Even the timer is integrated. More confirmed enthusiasts are invited to draw ideas of recipes from around the world and find a dish made with what remains in their refrigerator.
These products of a new genus are located at the crossroads of two trends: the development of consoles making the game accessible to the uninitiated and the popular coaching televised via broadcasts to learn how to redecorate his small interior or the rules for better feed. "Wellness is a global aspiration of society." "It is therefore normal that the game looks", adds Pierre Cuilleret, Chairman of the specialized sign Micromania, which recently created stores space, "The game for all", so neophytes are easily their happiness among a selection of products and organize discovery days.
Because girls to senior citizens, the public of the video game drawn more of to expand. To the extent that nearly one in four French household bought at least one in 2007, is 1.2 million homes and more over the previous year, according to the NPD research company. "Today, buyers of video games belong more average to upper socio-professional categories, have often been studies, are urban, with a non-negligible weight of Ile-de-France. "This is in line with the targets of coaching software," said Nelly Gross, analyst "video game" in NDP. And women showed more prescribers than before, because they realized 51 of the sales in value.
The market development of coaching, Ubisoft does not hide his ambitions. He has past in France some best 100,000 only "my personal coach: I keep the line" by the end of the year. "And this type of game, to the timeless topic, has a potential for long life," said Geoffroy Sardin, CEO of Ubisoft France. For him, these new offerings in full development are changing models in the sector. They also grow in the recruitment of new profiles and the use to external using security experts.
He must also find the fashionable to speak to the consumer. "It claims that it is a video game." It is not blaming the buyer. "It is to give sense to combine the useful with the pleasant", says Geoffroy Sardin. To keep in shape or quit, "My personal coach" is playful, with a graphic based on small drawing characters in a simple way, not hesitant steps to play the pom - pom girls to encourage the troops or to provide encouraging comparisons by announcing that the player has the equivalent of the great wall of China. Another issue: design an offer for the global market, while adapting to local sensitivities.
The list of products should continue to lie in the coming months. Do not know if coaching oenological launched in the Japan by Nintendo will be developed in Europe. But potential topics abound, DIY tips of good behaviour by car. Not to mention the Deco coaching. There, on the other hand, given the cultural differences, should develop separate versions. A room with tatami and sliding panels Tokyo has little to do with a pavilion in a loft in the New York or the French. And the success, term, this new generation of games will depend on both their ability to register at the time of buyers and found real benefits.